Allow me to ask you a question about content marketing in healthcare. What’s the difference between lame talent agencies in Hollywood and the healthcare industry?  In both industries, people are so creative that everyone ends up with the same content ideas. It’s like when agencies pitch for projects and the clients can’t tell the difference…

Continue Reading Content marketing in healthcare: your big hairy problem

Imagine it’s 2035 and the world is a little different: we’ve finally adopted some of the emerging technologies in healthcare that people have been speaking about for years. You wake up one morning with a headache, feeling sore all over your body and that’s when you notice your phone is blinking. There’s a notification directly…

Continue Reading 4 emerging technologies in healthcare that will blow your mind

I was excited to see that Andrew Chen had a book coming out after following his work over the years. My interest in The Cold Start Problem was led by my egoistic desire to find ideas for the startup I work with as healthcare tech examples are far and few between. As I was preparing…

Continue Reading The Cold Start Problem – a brief book review for people in tech

Founders and growth teams tend to agree that performance marketing for healthcare is a great growth hack that’ll fix any onboarding of new patients. In fact, I bet we all dream of discovering healthcare marketing growth hacks that will go down in history as incredible as those we read about in other industries, like Airbnb’s…

Continue Reading Marketing for healthcare: where have all the growth hacks gone?

When you search for “medical clinic advertising” the Fates of search engines suggested that you are looking for examples of advertising medical clinics, so I prepared some before we dive into the boring but effective way to advertise with success. When you think of advertising and how creatives make them, you might think of a…

Continue Reading Medical clinic advertising: the boring (but effective) way to advertise

Imagine being a therapist working at one of the prominent mental health startups getting ready for your first consultation with a new patient. you might be excited, curious about the situation, and perhaps even a little nervous. Imagine what it would be like if you turn on Zoom and it’s Batman sitting there complaining about…

Continue Reading Why mental health startups are gaining momentum despite the stigma

I’ve always been somewhat obsessed with my teeth since my mom told me about a scary mouth disease when I was a child. As a result, I’ve been lucky with my teeth and I enjoy going to the dentist whenever I have checkups. I know that many people don’t feel the same way and that’s…

Continue Reading Advertising dental clinics: how to compete with a bigger brand

Once I was working on a digital healthcare marketing project and testing out Quora ads, the new cool kid on the block in advertising land. Only to discover that their traffic is mostly Indian and American, meaning that if we only service a local area we don’t benefit much from using this channel to reach…

Continue Reading Digital healthcare marketing: uncovering the hidden big wins

SaaS in healthcare is referring to software as a service specifically for the industry. Business owners tend to love SAAS because of the recurring revenue month after month or year after year but customers don’t always feel that it’s meaningful to pay for the same service over and over again.  We often see that with…

Continue Reading SAAS in healthcare: 6 real-world use cases

Many healthcare startups find that recruiting doctors is a good way to drive more patients and digital marketing to doctors tends to be a more affordable way to attract them than with traditional media. In this article, we’ll look at the benefits and downsides of digital marketing to doctors. In my research, I’ve found that…

Continue Reading Digital marketing to doctors: the best platforms to recruit physicians

I tend to spend more time talking about patient acquisition than most other problems around growth and marketing for a medical practice. It’s usually the first problem a new startup faces in the healthcare industry, while other problems present themselves later on down the journey. In this article, we’ll go over three secrets around marketing…

Continue Reading Marketing for medical practice: 3 secrets I used to grow patient bookings

When it comes to a healthcare SEO consultant, there are two types. One that executes our projects well and one that tells us which projects we’ll benefit the most from. It’s like going to get a haircut. At one place you tell them what you want and they’ll do a good job but at a…

Continue Reading 5 healthcare SEO consultants to work with (and what to ask yourself first)

The first thing we have to do is make sure we are on the same page about what a patient persona is. Patient personas are ways of describing who patients are and what’s important to them in relation to whatever is important for you. For example, in patient acquisition the key insights might be where…

Continue Reading The patient persona: real-world mind reading? (incl. example)

We are lucky to live in an age where healthcare startups are seriously working to change the world and how we behave with care. If we look at patient side of healthcare, there used to be so many inefficiencies that shouldn’t be there and appear to be a result of a lack in technology. For…

Continue Reading Healthcare startups: the big list of 250+ VC-backed healthcare startups

Hey [name redacted], today we’ll look at the best medical podcast out there. Picking the best medical podcast is obviously a subjective point of view and depends on what you’d like to listen to. I might prefer the business side of healthcare whereas you might prefer marketing or clinical topics for example so take this…

Continue Reading The best medical podcast for business growth

It’s hard to pick the right medical SEO services among a sea of contractors that all look the same, bring up the same benefits and charge more or less the same for their services. Something that should be an easy and fun process becomes a headache that you just want to end. Then, when you…

Continue Reading Medical SEO services: 5 contractor examples to grow your startup

Hey [name redacted], I promised I’d send you an overview of patient acquisition and some ideas. As you can imagine, patient acquisition is the process of acquiring new patients for the business, ideally at an upfront profit. The process is all about first building a predictable way to get new patients on repeat no matter…

Continue Reading Your patient acquisition playbook: a quick guide with examples

With SEO for medical practices, there’s often a common misconception that SEO is something technical we do on the website. It is that too and the big win is usually in publishing articles and building backlinks on an ongoing basis.  Imagine if it was only the technical aspect of the website – the ranking system…

Continue Reading SEO for medical practices & startups: growing demand when it fluctuates

In my experience, it’s rare that someone comes up with truly impactful hospital marketing ideas during the first brainstorming session. Rather, they usually come from experimenting, failing, and tweaking like so many other things in life. It’s a shame that our industry is so conservative because it makes it challenging to create legendary growth hacks…

Continue Reading Hospital marketing ideas: 4 quick wins for fast results

I love old advertising campaigns and healthcare ads are some of my favorites. How nuts is it that doctors promoting cigarettes were allowed?! This article is a little different than many of the others as I’ve intended it to be a swipe file with different medical advertisement examples that you can bookmark for later reference.…

Continue Reading Healthcare ads study & 13 examples for your swipe file

What is patient marketing? Patient marketing means to market towards patients in order to persuade them to book consultations or exams with us. Patient marketing is often seen as the broad category that encapsulates patient acquisition, retention, and everything else throughout the patient journey, no matter if it is marketing to existing patients or new…

Continue Reading Patient marketing: from 200 patients to 1000 patients/month

You know, the patient journey always seems like a nice thing to do but takes a bunch of time and the question is always; do we really learn anything from it? Can’t we breeze through it and get to the action? Absolutely–and if our insights are incorrect, there won’t be an end to the work…

Continue Reading The patient journey: 3 real-world examples and a template you can copy

What is medical lead generation? Healthcare lead generation means gathering leads for healthcare businesses, usually by collecting contact information about an individual who is looking for a consultation or exam with a physician.  Besides patients wanting to book right now, there are different levels of interest depending on the type of consultation they are looking…

Continue Reading Healthcare lead generation: scaling on-demand bookings after search

Video marketing for dentists: video is all the hype these days with the argument that we make a deeper impression on potential customers by using video rather than other market formats like the written word or audio as people can both see and hear us. Video marketing can sound very broad but in its simplest…

Continue Reading Video marketing for dentists and startups: 10 real-world examples

A few weeks ago I did my yearly health checkup and things were going well until I got to the waiting area outside the eye doctor’s office. The walls were covered in posters of optometrist ads promoting glasses, lens subscriptions and even the Ishihara color blindness test.  I’ve known I was colorblind since the first…

Continue Reading 7 optometrist ads examples & how to see your competitors’ eye care ads

Pharmacy marketing is tricky as the regulations make it difficult to be creative with the products we sell and what we can say about them.  But there is a great opportunity to create synergy by opening a pharmacy as a secondary service if you work with another physician-related service for patients as they often need…

Continue Reading Pharmacy marketing playbook: where are your competitors winning?

To my surprise, when I searched for MD marketing I found a list of random marketing businesses that weren’t related to the medical industry so I took the liberty of preparing a list of relevant agencies and specialists along with industry blogs. Contrary to the other articles you’ll see on this blog, this one is…

Continue Reading MD marketing: specialists and blogs for the healthcare industry

Telemedicine advertising plays a special role for tech startups with a race against time in their quest for growth at all costs, as we can pay to instantly reach more targeted people than we can handle. The benefit is often bigger than with other types of businesses. When launching telemedicine, advertising is one of the…

Continue Reading Telemedicine advertising: the best channels to get new patients

The goal of a healthcare marketing consultant is to help increase revenue often by working on projects like getting more patients or selling more services to the existing patients. As my services aren’t for sale these days, instead of making this article all about how I can help your startup, I’ll show you examples of…

Continue Reading 15 healthcare marketing consultants you could work with

Is ’24 hour care near me’ really as good a keyword as it seems? It’s often one of the first healthcare keywords that show up when we do research for our search campaigns. At the time of writing this, it’s got around 500 monthly searches in the US, is estimated to cost $5-$15 for an…

Continue Reading Healthcare keywords: the secret to affordable patient bookings online

I’ve been helping startups with Google ads for doctors and we saw a great lift in new bookings within just a few weeks. We discovered hidden “pockets” of patients that were affordable and not too competitive. In this mini-guide, I’ll show you how you can get more bookings on a small scale by finding your…

Continue Reading Google ads for doctors: create them in 1 hour (without becoming an expert)