36 Upwork profile title examples from 12 types of services.
The profile title is like the headline of an ad or title of a book. It is among the most important things in that piece because it helps grab the attention of just the right people.
If they never read the headline, they won’t read anything else but many make the mistake of thinking that it’s time to sell. Often, it’s too early and the title has just two purposes: attract the right clients while not drawing the wrong clients in and get them to read the next sentence.
36 proven Upwork profile title examples found in the wild
Now, let’s dive into the examples. I have separated them into 12 different categories depending on the type of work, so you can find something that matches what you do.
Next, we’ll also look at three rules you can use to craft your own headline.
3 digital marketing examples
3 graphic design examples
3 programming/developer examples
3 IT/network examples
3 data science and analytics examples
3 engineering/architecture examples
3 copywriting examples
3 translation examples
3 video editor examples
3 legal examples
3 accounting examples
3 admin/Virtual assistant/customer service examples
Upwork profile title examples with bad headlines
5 examples of “bad” headlines
Comparing the good and bad Upwork profile title examples
What do you notice with these “bad” Upwork profile titles compared to the ones before?
They are more generalized and some are even focused on keywords. So how come it’s possible for those freelancers to earn great money even though their headline isn’t perfect?
The point is that the Upwork profile title might not appear as important as we think since people can be successful without the perfect title. Instead, they focus on more important things like which type of client to go after and what to help them with.
Three rules to attract clients with your profile title
Rule #1: Think about the clients you want to attract
The Upwork profile title examples are here to show us not to think about ourselves when we write the title but rather focus on what our clients want. The only thing that matters is what they care about.
A common example is to focus on the industry and/or value proposition. That is often a great place to start as popular advice tells us that we should select to help X industry with Y service.
You’ll benefit from following the same direction with a few tweaks specifically on Upwork. The more niche-specific you can go, the better. Usually. But that is not always the case on Upwork because it depends on which client projects are available.
For example, you might feel like working with language schools but if there aren’t any on Upwork, you won’t get any clients.
With digital marketing services, I noticed that there are a few common businesses or project types that keep showing up:
- Real estate
The best way to figure out how specific you need to be is by researching your target clients on Upwork. Look up projects you’d like to work on and note keywords, phrases, or patterns that keep coming up again and again. Those are probably a good fit to attract your target clients.
You might want to pick a slightly broader niche to use on Upwork such as Facebook ads for ecommerce or Facebook ads for French businesses rather than Facebook ads for language schools – it’s all about how you can segment your target clients on Upwork.
One of the most common mistakes is making it too much about you. For example, I’ve done X and my expertise is Y.
It is fine to add it but don’t add everything you’ve ever done. Instead, add the most relevant things and write first about your client’s goals so they understand that you are aware of them and then tie in how you have delivered similar work or results in the past.
You’ll also benefit from checking out freelancer profiles that target clients similar to yours. It’s common for clients to not being able to tell different freelancers apart.
Consider collecting a list of the profile titles in your niche in a spreadsheet and write your own in a way that helps you, client, immediately understand how you are different.
Rule #2: Be specific!
Everyone can write “detail-oriented”, in their profile title but that’s too easy and clients can’t tell you apart. Search for jobs first and see what kind of words your future clients use.
And since you know everyone else is probably writing something generic, you could start out showing them instead of telling them.
Don’t say e.g. “I can help you write blog posts”. Instead, you might say “I write blog posts that drive traffic” if you know that your client wants more traffic. You could also be even more specific and write “Get blog posts that drive traffic. My blog posts get avg. 340 shares”.
At the time of writing, you have 70 characters to work with.
Some of the popular persuasion techniques you use in your Upwork profile title are social proof, results, the client’s goal, and numbers.
Rule #3: Make it good enough rather than perfect
The third rule is a bit different than the rest. The reality is if you are a new freelancer on Upwork, it is unlikely that you’ll get a lot of profile visits in the beginning.
To land more clients, you’ll want to focus more on sending out good proposals. Make the Upwork profile good enough by writing it in a clear way and focus on what your ideal clients want rather than only your expertise, and move on. You can always improve it later.
- The Upwork profile title examples show us that the headline isn’t as important as we might think compared to reaching out on projects and speaking with potential clients in the beginning
- There is no one size fits all or perfect formula for your profile title. You have to compare it with your competitors to understand how specific or broad you’ll need to make it to get the best results
- And most importantly: experiment with it