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As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists of things you need to …
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Facebook ads as a channel has become a popular tool to acquire new customers in recent years, and Facebook ads for dentists are no exception. They offer a fun tool with amazing targeting options …
Continue Reading about Facebook ads for dentists and startups: The framework for rapid results →
Running digital marketing campaigns for specialty clinics is one of my favorite types of businesses to promote because they tend to solve unique problems that are important in their patients’ …
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“Optometry marketing is tricky”, she said. “The digital channels are a hit and miss for us. Sometimes they work, sometimes not -- it isn’t predictable and we are burning money like a mad …
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In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice EVERY TIME …
Continue Reading about Google Analytics for healthcare: GA4 will affect your data. Now what? →
I sunk into my chair mid-morning, staring at the Macbook screen and dreading the file “epic medical PPC 4000” that took forever to open. The spreadsheet staring back at me deserved to be displayed on …
Continue Reading about Medical PPC: The story of the epic spreadsheet leading to 27x bookings →
