• Skip to main content

Freelancing With Chris

Land your first freelance client

  • Freelancing
  • About me
SAAS in healthcare: 6 real-world use cases

SAAS in healthcare: 6 real-world use cases

posted on December 6, 2021

SaaS in healthcare is referring to software as a service specifically for the industry.

Business owners tend to love SAAS because of the recurring revenue month after month or year after year but customers don’t always feel that it’s meaningful to pay for the same service over and over again. 

We often see that with marketing tools where the price quickly stacks up as they need to buy a number of tools and they usually charge a monthly fee. It usually happens because there is an essential missing feature in many of the tools that none of the others also carry.

I guess it’s good in the grand scheme of things as it helps us customers make sure we truly need that tool, meaning that they get more customers that really need it compared to casual buyers.

The increased interest in the SAAS business model over the years has been fascinating. It’s high-quality revenue and in some cases that model is chosen even before the business owner has chosen the problem they solve for their customers.

Other business models with payment plans can be turned into SAAS-like revenue with a little creativity such as insurance plans that are paid monthly instead of yearly, or courses with monthly payment plans.

6 Examples of using SAAS in healthcare

SAAS in healthcare is becoming more and more common and are often seen in examples like these:

  • CRM tools for relationship management, typically for sales teams
  • ERP systems for inventory and order management
  • Cyber security solutions
  • Systems to manage physician availability against patient booking needs
  • It’s wildly popular as marketing automation tools but they usually only solve small problems
  • For delivering high quality video telemedicine calls with patients
  • Store patient’s medical records
  • AI to help doctors read patient X-rays and other medical records to provide more consistent and accurate findings and advice to patients

Those are examples of the kind of SAAS tools I’ve had to buy or work with during my projects in the field.

4 examples of companies that are doing SAAS in our industry

eClinicalWorks

Their system is said to do inventory management, patient bookings, retrieve patients’ medical records and other operational tasks for clinics among other things.

Doctolib

Doctolib offers systems to clinics in France and Germany that help their patients book doctor appointments online or carry out telehealth appointments.

Lyra Health

Lyra Health has built analytics software to help patients and physicians figure out who can benefit from behavioral healthcare.

MedCrypt

They do cyber security specifically for medical devices such as surgical robots or pacemakers.

B2B software is the obvious place to apply SAAS in healthcare but it can also be applied in a B2C manner even if indirectly. In western markets, we’ve seen lots of subscription boxes like Dollar Shave Club but we rarely see it for non-medical products you might buy at the pharmacy such as baby diapers, menstrual pads.

Some businesses leverage the opportunity to help remind patients to take their medicine as part of a longer treatment after being sent home. One particularly cool use case that I haven’t seen done but wish to is a service that combines delivery from services like Uber or Grab with online pharmacies so the patient can get quicker delivery by coordinating with drivers and patient orders.

Filed Under: Healthcare digital growth

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Privacy Policy

Copyright © 2022 · Freelancing With Chris

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT